results
Health e-Newsletter for Your Practice
Patient Education Websites and Portals
Find out how the HealthBanks Technology Platform and related services can benefit your organization. Learn More »
The Leading e-Newsletter Service for Healthcare |
- Built specifically for healthcare.
- Built-in automation accommodates busy healthcare environments.
- On-demand, SaaS (Software-as-a-Service) implementation. No software to install - we host everything.
| FEATURE | WHAT/WHY? |
| The Latest Health News, Built-in | Fresh content is what keeps patients engaged with any quality communication. An automated health news feed populates your newsletter automatically keeping it fresh and up-to-date at all times. Sending health content pro-actively to your patient population is also supportive of Meaningful Use and Patient-Centered Medical Home (PCMH) initiatives. |
| Your Announcements | Your newsletter comes with a section for your practice’s announcements, so you can tell your patient community about: • A new service you offer • Seasonal reminders • Events, seminars • Stay-healthy tips • A new physician, equipment upgrades • An award you received • ANYTHING you want to tell your patient community This type of patient communication is supportive of Meaningful Use and Patient-Centered Medical Home (PCMH) initiatives. |
| Automated content personalization | Your patient subscribers will be more engaged with your e-newsletter if the content is relevant to them. Our automated personalization means that this is done for you automatically and will keep your subscribers engaged. |
| Links to your Patient Portal | Your Patient Portal investment can save your facility time and money. That’s why patient utilization of your Patient Portal is essential. |
| Click, usage tracking | All utilization of your newsletters is tracked separately by individual issue. |
| Archives | Our dynamic archive links automatically update your newsletter archives on your website so patients can see issues they might have missed. |
| Work-flow Reminders | Healthcare facilities are busy places. We will remind you in advance that your newsletter is scheduled to go out so it will always stay fresh. |
| Patient Forms Section | A built-in Patient Forms section will display all of your forms for patients to view and print out ahead of their appointments. |
| Content Filtering by Specialty | Depending on your specialty (e.g., Cardiology, Primary Care, Urology, etc.) we will prioritize health information from those areas for your patients. We will also filter out content you don’t want. |
| Web Service | Some organizations want to seamlessly integrate their e-newsletter signup into existing registrations on their websites, or within their Practice Management Systems. Our Web Service allows you to integrate seamlessly. |
| Automated Bounce Processing | Our system analyzes any returned e-mails and processes them according to why they were returned. |
| Pre-setup Templates | Your e-newsletter template is setup in advance for you. You won’t need to worry about designing and coding your own e-newsletter template. If you have a design or look-and-feel you would like to use, we will customize your e-newsletter template to match it. |
| RSS Feeds | Your e-newsletter template is already setup to take in RSS feeds. |
| Repeat Scheduling | Our scheduling system allows you to setup a schedule that works for you and your newsletter will run without the need to schedule each issue. |
Save Time... Reach Patients... With Your Own Practice eNewsletter |
- Save time and promote your services
- Retain patients / attract new ones
- ROI considerations
- Support Meaningful Use and the Patient-Centered Medical Home
How much time and money do you spend trying to tell your patients:
- Flu shots are in
- Reminders about preventive tests and screenings
- New provider(s) in your practice
- Special services that you offer
- New equipment you’ve invested in
- Awards and accreditations you’ve earned
- Practice events and seminars
Retain patients and attract new patients. Did you know:
- “The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one.” (source: Peppers and Rogers)
- “A 5% increase in retention yields profit increases of 25 to 100 percent.” (source: Bain and Co.)
ROI Considerations
Printing and Postage Cost Savings
| Regular Postal Mailing vs. Your Health eTouch eNewsletter | |||||||
| Regular Patient Mailing | Your Own eNewsletter | ||||||
| Mailing Size | 2,500 | 2,500 | |||||
| Annual Frequency | Twice per year = 2 Touches | Every 2 Weeks = 26 Touches | |||||
| Cost Per Piece | $2.25 | $0.02 | |||||
Results: More touches with your patient community at a fraction of the cost.
Demonstrate Meaningful Use With Your Own Practice eNewsletter |
Receive up to $44,000 per physician
The Economic Stimulus Package and Your Practice
The American Reinvestment and Recovery Act of 2009 (ARRA) has allocated billions of dollars to assist health care providers to adopt, implement, and effectively use electronic health records and other information technology to improve health outcomes and streamline practice operations.
Your Incentive Payments and "Meaningful Use"
According to the Act, physicians are eligible to receive up to $44,000 in total incentives, per physician, from Medicare for "Meaningful Use" of information technology in their practice starting in 2011. See Final Meaningful Use Rules released July 2010.
| Medicare Bonus Payments | |||||||
| Year of First Filing | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | Total |
| 2011 | $18,000 | $12,000 | $8,000 | $4,000 | $2,000 | $0 | $44,000 |
| 2012 | $0 | $18,000 | $12,000 | $8,000 | $4,000 | $2,000 | $44,000 |
| 2013 | $0 | $0 | $15,000 | $12,000 | $8,000 | $4,000 | $39,000 |
| 2014 | $0 | $0 | $0 | $12,000 | $8,000 | $4,000 | $24,000 |
| 2015 or later | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Stage of Meaningful Use Criteria by Payment Year | |||||||
| First Payment Year | Payment Year | ||||||
| 2011 | 2012 | 2013 | 2014 | 2015+ ** | |||
| 2011 | Stage 1 | Stage 1 | Stage 2 | Stage 2 | Stage 3 | ||
| 2012 | Stage 1 | Stage 1 | Stage 2 | Stage 3 | |||
| 2013 | Stage 1 | Stage 2 | Stage 3 | ||||
| 2014 | Stage 1 | Stage 3 | |||||
| 2015+ * | Stage 3 | ||||||
* Avoids payment adjustments only for EPs in the Medicare EHR Incentive Program.
** Stage 3 criteria of meaningful use or a subsequent update to the criteria if one is established through rulemaking.
** Stage 3 criteria of meaningful use or a subsequent update to the criteria if one is established through rulemaking.
In order to qualify to receive these incentive funds you must demonstrate "Meaningful Use". Meaningful Use means that you can show how your practice is utilizing information technology to improve health outcomes and streamline practice operations as specified by the Department of Health and Human Services guidelines (see Final Meaningful Use Rules released July 2010.)
Your Practice eNewsletter Can Help You Demonstrate Meaningful Use In the Following Ways:
| Objective1 | Your Practice eNewsletter |
|
Stage 1 Objective Number [11]:
Generate lists of patients by specific conditions to use for quality improvement, reduction of disparities, research, and outreach. Measure: Generate at least one report listing patients of the EP with a specific condition.
Stage 1 Objective Number [13]:
Send reminders to patients per patient preference for preventive/ follow-up care. Measure: Reminder sent to at least 50 percent of all unique patients seen by the EP that are 50 and over.
|
Your practice e-newsletter is a communication platform where you can include such information as:
|
| Provide access to patient-specific education resources in common primary languages | Your practice e-newsletter lets you include health education resources at any time. You may include links to your own website, or links to other educational resources you |
1Federal Register / Vol. 75, No. 8 / Wednesday, January 13, 2010 / Proposed Rules. http://edocket.access.gpo.gov/2010/pdf/E9-31217.pdf.
Helpful Online Resources Regarding the ARRA, Incentive Payments, and Meaningful Use
- Health IT Adoption Initiative
- Meaningful Use
- Final Meaningful Use Rules released July 2010.
Caring for and Communicating With Patients.
 |
| Click to learn how your e-Newsletter can support the Patient-Centered Medical HomeTM |
Time is always a factor at a medical practice. Every medical practice would like to provide the best care and complement that care with the best in patient education and other online services for their patient communities.
Patient care always comes first, but patient education and staying in touch with patients is often secondary – if at all. And in today’s healthcare environment, that challenge is not getting any easier.
Health eNewsletter
Your patients receive their own personalized health e-mail newsletter containing an automated consumer health news feed updated daily, as well as announcements about your practice that you input through your online administration portal. The e-newsletter can tie right into your Health Education Website. |
Health Education Web Site
Your patients can go online via your intranet or at home to review the latest health information on healthy lifestyle habits, eating right, diet and weight management, coping with stress, managing a chronic condition like diabetes…and much more. They can search and explore a health encyclopedia covering over 7,000 URAC-accredited health topics, updated quarterly. They can read which health insurances you accept, get directions to your offices, download important forms, read your providers' biographies, and learn about any other practice information that you desire to post. |
We Facilitate Healthy Relationships
Since 1993 HealthBanks has been helping medical practices in nearly every specialty provide patients with patient education and other online services.
Our innovative technology platform allows all medical practices to provide health information and an electronic newsletter to their patient populations on a large and small-scale, while completely branding all of these services for each individual practice and provider.
We believe healthcare is local to the community and specific to the practices and protocols set by its care providers. Let us help you provide the finest patient education and marketing services completely branded for your facility.
HealthBanks, Inc.
15 New England Executive Park,
Burlington, MA
01803
781.270.4200
