Paradigm for Success

Since 1993 our work with medical practices has been helping healthcare providers of all kinds distribute health information to their patient communities: to promote good health, as well as the practical services and offerings associated with their organizations.

Whether you are a single practitioner, a large network of hundreds of thousands of physicians, a disease management company, or another type of health-related organization HealthBanks' industry-leading technology and products allow you to have your own fully formed health e-mail newsletter and education website - quickly and easily.

The HealthBanks platform keeps every provider and your facility front-and-center at all times - automatically personalizing the health information for patients, tracking all traffic and data separately, giving you control of what content to show or not show down to the provider level, as well as easy-to-use online tools to manage it all.

A Foundation in Healthcare

Our first products (pre-Internet) were patient education kiosks which resided in physician offices and hospitals (including the Mayo Clinic). Today, all of HealthBanks' services are online with marketing and educational programs in multiple specialties with healthcare organizations throughout the United States.

We fully realize that healthcare providers of all kinds do not have the time to be software developers or medical writers. That is why all of our products come with health information pre-populated for your specific specialty and easy-to-use online tools to manage everything.

HealthBanks is led by a core group of dedicated employees who have built a company whose reputation for quality, integrity, and service has made a true contribution to better healthcare in the United States.

Mission

We believe strongly that healthcare information should be provided by the patient's specific place of care, rather than from a generic source that the patient has little connection with. This has been our belief since the launch of our first interactive kiosk that resided at the Mayo Clinic over 15 years ago. Since that time, we have been dedicated to developing and delivering products exclusively for the healthcare environment.

Paradigm for Success

With over 15 years of working directly with medical practices, hospitals, life sciences companies, pharmacies, PBMs and other healthcare organizations has resulted in a deep understanding of what drives usage and retention of these online services in healthcare. These have been lessons learned by adapting our products and services to the many intricacies of the unique healthcare marketplace. Our paradigm for success includes: attracting, engaging, and retaining all users across all of our product offerings.

Current Network

The HealthBanks Patient Education Network currently supports a number of specialty areas:

• Cardiology
• Fertility
• Gastroenterology
• Oncology
• Pediatric Endocrinology
• Primary Care and Family Practice
• Psychiatry
• Pulmonology
• Urology
• Women's Health

How It Works

Our e-newsletter and educational website programs are private-labeled for each care organization, and each provider may also have his or her own customized portal as well.

Patients are directed by your facility to your website for health and practice information (e.g., forms, questionnaires, insurance, etc.). When the patient visits your website, he or she has the opportunity to sign up for your facility e-newsletter. Patients may also be signed up to receive your health e-newsletter through your management portal at time of check-in or at other points of contact with your facility.

Current statistics show that readership of these e-newsletters by patients is well above the rates shown on other general health web portals making it one of the most powerful tools to direct patients to your website on a regular basis.

Your organization receives a weekly e-newsletter containing administrative information, tips, and reminders of ways to keep your newsletter and education website informative and current. Template-driven updates can then be made immediately online from your own management portal.

One reason for the high readership and utilization of your e-newsletter and educational website is that the medical information is provided from your organization. When the patient logs on to a site or views your newsletter, it is your organization that is front-and-center. The result is continuing and growing usage by your patient community.

Value

Value to the Patient: Patients find answers to frequently asked questions about your facility through your e-newsletter and on your educational website without needing to call. Patients can download forms which helps them be better prepared for visits at your facility. Since this information comes from your facility, this builds and reinforces the connection between your patient community and organization.

Value to the Care Provider: Improved health education for patients results in better patient encounters, greater patient understanding of medical information, and improved treatments and adherence - in short, better patient care. Health information can also be annotated by the individual provider exclusively for his or her own patients. The provider also learns more about what his or her patients are concerned about and what their opinions are about the care they receive by reviewing usage statistics of their website and patient survey responses in their management portal.

Value to Provider Organizations: Managers and administrators can market their organizations, improve efficiencies by reducing "phone time" for FAQs, improve new patient intake, and provide or reinforce "lessons" commonly given by nurses or other healthcare providers. Organizations can learn more about what their patients are concerned about and what their opinions are about the care they receive by reviewing usage statistics of their website and patient survey responses in their management portal.

Trust

Trust and credibility are the most important aspects of providing top quality medical information. HealthBanks is a TRUSTe accredited partner, and virtually all of our content has the highly respected URAC-accreditation. Utilizing HealthBanks technology, each care provider or organization may also customize and add to the health information to meet the specific needs of his or her own patient community and specific protocols.

Technology

The HealthBanks platform and its related products and services are part of a highly scalable, database-driven content management and communication system built specifically for the healthcare setting. It is provided on a hosted Application Service Provider (ASP) basis so healthcare organizations do not need significant IT resources to get started and there is no software to install. The HealthBanks platform allows for full-functioning e-newsletters and websites to be created in real-time (i.e., immediately online) that are focused for a specific specialty and then automatically private-labeled for the healthcare organization. Our rules-based personalization engine allows for ongoing customization of health information for each patient based on their viewing history as well as preferences they provide. All utilization of services is tracked for each specific organization and provider.